Check out the below article in the Herald’s Inside Track. It brings up a lot of interesting points of discussion. The vast majority of PR people cringe when colleagues publicly divulge specifics about customized plans for clients and view the release of such information as highly inappropriate. Every situation is an individual case study, but before such discussions are had in a public venue, I think you really need to assess ‘time, place and manner’ to determine the level of appropriateness.
What do you think about the below article?
The PR Studio 
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