The PR Studio

I cannot stress enough how important it is for publicists to read the newspaper every single day. I realize that sounds very elementary, but sometimes I fear that the younger generation of PR people might become too dependent on social media and stray from traditional media.

It is impossible to effectively do your job without knowing what to expect for questions based on who the reporter is on the other end of the phone. Studying the newspaper every day and intimately familiarizing yourself with a reporter’s writing style is critical to effectively addressing the piece.

We are so lucky to be in a profession that has multiple textbooks with new case studies at our disposal every single day. We can leave work at night, wake up in the morning, read a couple newspapers and literally arrive to work as a better PR person. There are no excuses. The newspaper fairy will even drop it off at your house for you. So put down your computer and go out and get the newspapers, the good old-fashioned kind. Now go forth and publicize.