The PR Studio

Yesterday marked the 30th birthday of Catherine, Duchess of Cambridge. I hope the royal family gave her a very large present considering the gift she has bestowed upon them. Princess Kate has single-handedly rescued the ailing brand of the royal family. She has not only won over the hearts and minds of the Brits, but she has also in an astonishingly short period of time endeared herself on a global level.

It seems like only yesterday when Fergie was trying to sell her ex-husband Prince Andrew for the bargain price of 500k.  In the wake of Princess Diana’s untimely death, I think it is impossible to have any thoughts of goodwill toward Prince Charles and Camilla. We also know that Prince Harry is inclined to making regrettable and offensive Halloween costume choices. The Queen has never been even remotely relatable to the public and failed to evolve with the times.

Then along comes Kate. A commoner by British standards, she is remarkably poised, supremely well-dressed and royally graceful, but also exudes a sense of old Hollywood glamour which extends the reach of her appeal to our side of the pond. She is also an excellent role model for young women, in a world where the crass Kardashians rule the airwaves and a disappointing overall lack of refinement has become the example and norm for young women.

In addition, I have yet to see one bad photo of her. She is photographed with the same ferocity as her late mother-in-law, yet there has not been one bad hair day or noticeable skin blemish. It’s truly amazing. If her ingenious ability to portray such sincere relatability didn’t make me want to be her friend, it might bug me, but it doesn’t bother me at all. In fact, it only makes me wish I, too, had a British accent and her hairdresser’s phone number.

No public relations firm in the world could have accomplished for the royal family what Kate has been able to do for them. I do, however, look forward to seeing the PR plan to raise awareness for her charitable endeavors; media reports that she will aggressively embark on promoting causes important to her and the royal family soon!

Happy Birthday, Kate!